Choosing your target
When working out your target, a good starting point is no more than 5 times the size of your pre-launch pledges.
On 'keep what you raise' you will receive all funds pledged (minus fees) regardless of whether the target is reached or not
Collecting plenty of good images of your project is key. It makes creating your project page, flyers, posters and social media posts much easier and more successful.
Use an online press release distribution service like PR Log (https://www.prlog.org) to get your story out to a worldwide audience. Even if it doesn't result in lots of coverage, the backlinks will be great for SEO.
Check out these great online sources of royalty free music, perfect for your crowdfunding video: https://audiojungle.net, http://www.royaltyfreemusic.com or http://www.bensound.com
All or nothing can work better as a motivator for backers to help push your project - is has to reach target for them to get their reward
Good images of the project were key. It made creating flyers, posters and social media posts much easier and more successful. We would definitely suggest getting good photographers on board to help promote your campaign.