Choosing your target
When working out your target, a good starting point is no more than 5 times the size of your pre-launch pledges.
On 'keep what you raise' you will receive all funds pledged (minus fees) regardless of whether the target is reached or not
Collecting plenty of good images of your project is key. It makes creating your project page, flyers, posters and social media posts much easier and more successful.
Check out these great online sources of royalty free music, perfect for your crowdfunding video: https://audiojungle.net, http://www.royaltyfreemusic.com or http://www.bensound.com
All or nothing can work better as a motivator for backers to help push your project - is has to reach target for them to get their reward
Set a stretch target that seems achievable based on how quickly you were able to reach 100%. It's important that your supporters feel they can help you reach it.
If your project is 'all or nothing' you will not have to reach your stretch target - it's only your first target that had to be reached for your project to be deemed successful