Choosing your target
When working out your target, a good starting point is no more than 5 times the size of your pre-launch pledges.
On 'keep what you raise' you will receive all funds pledged (minus fees) regardless of whether the target is reached or not
All or nothing can work better as a motivator for backers to help push your project - is has to reach target for them to get their reward
Set a stretch target that seems achievable based on how quickly you were able to reach 100%. It's important that your supporters feel they can help you reach it.
If your project is 'all or nothing' you will not have to reach your stretch target - it's only your first target that had to be reached for your project to be deemed successful
Have a second stretch target in mind ready to update if you reach your first one to make sure that you keep everyone engaged.
On 'all or nothing' you will only receive the funds pledges (minus fees) if the target is reached